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A tool allowing users to search for information on the Internet using key words and phrases. Search engines explore the Internet and return a list of Web pages that are related to the key words or phrases entered. Popular search engines include Google, Alta Vista, Ask Jeeves, Excite, Hotbot, Lycos and Yahoo!. Search engines are also a tool to market your Web site to potential visitors (see ‘Search Engine Marketing’ and ‘Search Engine Optimization’ for more)
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